Is your idea worth pursuing?
CredentWest provides expert analysis of industries to help you determine if your idea is worth pursuing and how you should go about bringing it to reality.
Get comprehensive market information
Knowing your industry, customers, competitors, and other environmental factors is the first step towards developing a winning strategy. CredentWest provides this and more to enable you succeed
Let us help you make that idea a reality and position your business with the right strategy to allow you achieve your dreams and goals.
"CredentWest is one of the most efficient businesses I have worked with. I outlined my research brief to them and they produced a report that was so helpful and useful. I would recommend them over and over again."
Getting adequate data is one of the challenges businesses face in Nigeria, and having the right data to make strategic decisions is very important.
Our market research services provide you with quality information presented in the most comprehensive and simple way. Each research depends on the objectives of the client, but usually covers industry information, market information, competitors, and consumers.
We develop feasibility studies that help you determine the possibilities of your business idea/project, and whether it is worth pursuing.
The report presents a business case on whether an idea is profitable and worth your time and further investment.
Our business plans are for professionals or entrepreneurs/business owners who want to start a business and need a working plan to begin with.
They are also for existing businesses that want proper structures in place or want a plan they can use to secure finance in the form of a financial instrument/an investor.
The following information/sections are covered in our business plans:
We offer free business plan development to 3 businesses. In this way, we are able to help entrepreneurs achieve their dreams of owning successful businesses. Entries for the January slot open on 1st January and close on 31st January and entries for July open on 1st July and close on 31st July each year.
We offer 60 hours of free consulting time each year. This involves offering entrepreneurs/small business owners advice on all areas of business (strategy, marketing, operations, finance, and human resources). To get free consulting time, send an email to enquiries@credentwest .com. Or call +234 81 7872 4075. Requests will be treated based on a first come, first served basis.
We develop strategies for your business that help you achieve your goals; whether it is to increase market share, cut down cost and improve operations, grow revenue, or have a better organisational structure.
These strategies for small businesses include corporate strategy, business strategy and marketing strategy.
Our strategy development process takes a consultative approach. We work on understanding your business properly through internal analysis and analysing the business environment in Nigeria.
We follow a proper STP process of Segmentation, Targeting and Positioning to enable you take advantage of business opportunities. Through this process, you know the segment(s) of the market you should be targeting, how you should be targeting them and what you should be targeting them with.
We offer sales training to entrepreneurs, sales professionals and people who want to acquire or improve their selling skills.
The training is conducted using world class sales professionals with years of experience. It covers prospecting, generating leads, managing rejection and objection, closing sales and getting referrals.
This training is open to individuals, and organisations looking to improve the selling skills of their sales force.
Keeping proper financial records is important for every business. It enables you track how well you are doing, in terms of achieving your financial objectives, and to know areas where you need to cut down on cost. Proper financial records are also important when you need to attract investors or get a loan for your business.
Our team helps you manage your books while you focus on your areas of strength. This service provides the following:
Outsourcing your accounting function to us enables you cut down on cost and save money that would be spent hiring a full-time accountant.
It provides you with access to proper and timely financial records to make business decisions, and puts adequate control measures in place for your business.